The Introduction of the 428 Cobra Jet
When the new 1967 390 GT Mustangs were released in the fall of 1966, Ford executives believed that they would be able to match the performance of cars from Chrysler and GM. It soon became evident that they had misjudged the market and what it would take to be competitive. Bob Tasca, the owner and president of Tasca Ford, a performance-oriented dealership with the second highest volume in the nation, decided that he had to do something to remedy the situation.